64% Cost-Per-Lead Drop for a Regulatory-Compliance Consultancy

557 extra high-value leads and 27% more traffic while spending $4,000 less in just six months.

Challenge

Newly-launched consultancy battling $112 CPL and low lead volume.

Fierce competition for ISO, CMMI and CMMC keywords in Google Search.

High-ticket deals ($50-80k) demanded precise targeting and proof of ROI.

Limited brand awareness and no historical campaign data.

Keyword overhaul: pruned waste, added negatives, surfaced high-intent ISO/CMMC terms.

Fresh keyword research uncovered untapped long-tail queries and competitor phrases.

Ad-quality lift: new copy, extensions and on-page tweaks pushed Quality Score up.

Target-CPA bidding with daily budget-utilisation rules found the CPL "sweet spot."

GA4 + Hyros tracking stitched every touch into a single pipeline view.

64% CPL reduction

from $112 → $40.25

+557 leads

371 → 928 qualified forms in 6 months

27% traffic gain

with $4,000 lower spend

buying intent

credibility & nurture

low-cost awareness

Results Before
(click to enlarge)

Results After
(click to enlarge)

"The quality of the leads is outstanding - we can forecast what will close."

Sunita Verma, President

Sync Resource

Book a free 30-minute strategy call and receive a personalised ad audit.