11 best Bing Ads agencies in 2026, checked against Microsoft's own data

Picking a Bing Ads agency is harder than it should be, because almost every agency claims a Microsoft partnership and almost nobody checks which tier they hold. This list ranks 11 agencies by credentials verified against Microsoft's own partner directory, names the one agency with a published, client-attributed result on Bing, and calls out the cost statistic that half the category repeats without a source.

One thing worth settling before the list. Bing Ads has been called Microsoft Advertising since 2019, and Microsoft's FY2026 annual report renamed the revenue line again, to "search advertising, comprising Bing, Copilot, Microsoft News, Microsoft Edge, and third-party affiliates." So a Bing advertising agency, a Microsoft Ads agency and a PPC agency selling Bing advertising are all describing the same platform, formerly Bing Ads and now Microsoft Advertising. Agencies that still write "Bing Ads" on a page last updated in 2019 are telling you something.

At a glance

How we selected these agencies

Verified partner tier, not claimed status. Microsoft's partner directory publishes tier data. Across roughly 2,445 partner records worldwide, only three values exist: Elite, Select and Partner. Every tier in the table above was checked against that directory or against badge markup on the agency's own site, not against a listicle. Where an agency's tier could only be self-reported, the table says so.

Named clients with real numbers. Every profile below carries at least one named client and at least one specific metric, with the channel identified where the agency identifies it. Agencies whose entire case-study library is anonymised were left off, however good their reputation.

Honest Microsoft depth. There is a large gap between an agency that holds a Microsoft badge and an agency that sells Microsoft Ads as a service. Only one agency on this list has a genuinely current, dedicated Microsoft Ads page. Each profile says plainly where the channel sits.

Genuine limitations. Every profile has a "where it stops" section covering budget floors, vertical concentration, contract terms and ownership. Nobody on this list is right for everybody.

Relevance to a real buyer. The list spans a $500 per month minimum budget to a $500,000 one, because "best Bing Ads agencies" means something different at each end. It also mixes paid media specialists with full-service digital marketing agencies, since ecommerce businesses and B2B advertisers rarely want the same shape of team.

What Microsoft Advertising actually looks like in 2026

Bing is a desktop channel, and the numbers are not close. StatCounter's July 2026 figures put Bing at 4.47% of worldwide search across all devices, but 12.06% of US desktop search against Google's 83.12%. That is roughly a 2.7x difference between the global headline and the number that matters if you sell to people at a work computer. For B2B advertisers in particular, the desktop skew is the whole argument for the channel.

The business is growing, but growth is decelerating. Microsoft's FY2026 results put search advertising revenue at $15.176 billion, up from $13.878 billion in FY2025 and $12.306 billion in FY2024. Quarterly growth excluding traffic acquisition costs ran around 21% through FY2025, then stepped down through FY2026: 16%, 10%, 12% and 10%. CFO Amy Hood guided mid single digit growth for the first quarter of FY2027. This is a real advertising platform with real scale, and it is not compounding the way it was two years ago. Treat any agency pitch built on Microsoft momentum with some scepticism.

The statistic everybody quotes has no source. Search for a Bing Ads agency and you will read, repeatedly, that Microsoft Ads cost 30% to 40% less per click than Google Ads, usually credited to WordStream's benchmarks. That split is not in WordStream's published data. The 2026 LocaliQ and WordStream search advertising benchmarks, updated in June 2026, state in their own methodology that they analysed campaigns "across Google Ads and Microsoft Ads" and publish a single blended dataset: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate and $66.69 cost per lead across 13,000+ campaigns and 23 industries. There is no platform split anywhere on the public page. Lower CPCs on Microsoft are real in plenty of accounts, but the specific percentages in circulation trace back to nothing. An agency that quotes them at you has not read the study.

The network is wider than Bing. Per Microsoft Learn, updated June 2026, search placements run across Bing, AOL, Yahoo, DuckDuckGo and Ecosia. Audience placements run across MSN, Microsoft Start, Microsoft Edge and Outlook.com. Performance Max, Shopping, Dynamic Search and Responsive Search ads are all available. The Microsoft Audience Network is where most of the wasted spend hides, and it is also where the 2026 product work landed: content targeting and placement control now let advertisers target specific properties and contextual topics with a dedicated reporting view, which answers years of complaints about placement opacity.

Product direction is AI first, and some things got switched off. Activate 2026 introduced AI Max for search, Copilot powered root cause analysis for diagnosing performance and tracking faults, impression based remarketing and an MCP server for pulling campaign data into AI assistants. Meanwhile Microsoft shut media buying on the Invest DSP, formerly Xandr, on 28 February 2026, consolidating into a single AI powered buying platform, and retired its advertising mobile app in January 2026. Ask any agency you shortlist what changed on the platform this year. The ones running the channel properly will have an answer.

Audience quality is Microsoft's actual pitch. Microsoft's own media kit, published October 2025 and footnoted to GWI Core data from Q4 2023 to Q3 2024, indexes its audience at 34% more likely to sit in the highest income bracket, 48% more likely to have bought something in the past week and 18% more likely to click an ad. Those are Microsoft's numbers about Microsoft, so weight them accordingly, but they are transparently sourced, which is more than most of the demographic claims floating around this category.

How Microsoft's partner tiers work, and why the ranking uses them

Microsoft runs three tiers: Partner, Select Partner and Elite Partner. Tier is set by an annual performance review each December, communicated in January, based on engagement levels and annual spend plus a fraud check covering the previous three months. Microsoft does not publish the spend threshold, so any article quoting a dollar figure is guessing. Enrollment for Select and Elite is open only between January and March. The program runs in 30 countries and is not available to direct advertisers, only to agencies, resellers, technology providers and curators.

Two things follow from this that are useful when you are reading agency websites.

First, the tiers are genuinely selective at the top. Of roughly 2,445 partner records, about 320 are Elite and about 284 are Select. Around three quarters sit at base Partner tier. An Elite badge is a meaningful signal about spend volume and account health, and it is checkable.

Second, "Premier" is not a Microsoft tier. It is Google's word. Several agencies, including two on this list, describe themselves as a "premier Microsoft Advertising Partner." That phrase is marketing language, not a credential, and it usually appears next to a base tier badge. Microsoft's Partner Awards are also open only to Select and Elite members, so award finalist status tells you the agency is at least Select even when the agency does not say so.

What a Bing Ads agency actually does for the money

Scope varies more than the sales pages suggest, so it helps to know what a competent engagement includes before you compare quotes.

Account structure and setup. Migrating from Google is a two-click import, and that is exactly the problem. A proper build separates search from the Microsoft Audience Network so display ads cannot hide inside a search report, rebuilds match types against Bing's own query behaviour, and rewrites the negative lists rather than copying Google's across. Bing users search differently, and campaign performance on an imported account almost always improves once the structure stops assuming otherwise.

Keyword research and ad copy. Volume on the Bing search engine is lower, so keyword research leans on the platform's own planner and on query mining rather than third-party volume estimates that mostly model Google. Ad copy needs its own testing cycle for the same reason: what wins the auction on one engine does not automatically win on the other, and the ad formats differ enough that assets need checking rather than assuming.

Audience targeting. This is where Microsoft has something Google does not. LinkedIn profile targeting lets you layer company, industry and job function onto search and display ads, which is the single strongest argument for the channel in B2B. Remarketing, in-market audiences and, since 2026, content targeting against specific Microsoft properties round it out.

Reporting and account management. Ask who actually touches the account. Some of the agencies here assign dedicated account managers, others run a pod model where the same team handles Google and Microsoft, and the productised shops run high account-per-strategist ratios that the price makes obvious. A data-driven agency will report cross-channel against your real KPIs, cost per lead or return on ad spend, rather than sending platform screenshots. If the monthly report cannot tell you whether Microsoft produced incremental leads and sales or just re-counted people who would have converted on Google anyway, the reporting is not doing its job.

1. MarketinGO: best for B2B and DTC advertisers running Microsoft next to Google

Founded: 2019 · HQ: Bucharest, Romania · Team: ~10 specialists · Website: marketingo.com

Most advertisers do not need a Bing specialist. They need somebody who will add Microsoft correctly to an account that already runs Google, size it honestly, and turn it off if the incremental volume is not there. That is the work MarketinGO does, with senior operators on the account rather than a junior running an import wizard.

What they do. Paid media across Google Ads, Microsoft Ads, Meta and LinkedIn, plus the conversion tracking and landing page work that makes the numbers trustworthy. The core service is Full-Funnel Strategy: picking the two or three channels that will actually move the number and orchestrating them with shared audiences and unified attribution, rather than spreading budget across every platform available. On Microsoft specifically, that means treating the import from Google as a starting point and not a strategy, splitting the search network from the audience network so display spend cannot hide inside a search report, and building separate negative lists because the query mix genuinely differs.

Verifiable results. A home improvement client saw 400% conversion growth across Google and Microsoft Ads together. A document redaction software company roughly tripled weekly trial signups, from about 28 to about 84, with cost per trial down about 58% from $64 to $27, and Microsoft Ads added as a second high-intent channel contributing 128+ trials in under six months. A regulatory compliance company cut cost per lead 64%, from $112 to $40.25, generating 557 extra high-value leads on $4K less spend over six months. In DTC, an outdoor fashion brand lifted ROAS from 3.1 to 7.3 with purchases doubled in 90 days during its off-season.

Ideal fit. B2B and high-ticket service companies selling into the US and Europe, and DTC brands that need profitable scaling rather than top-line growth at any CAC. Particularly useful for founders who want fast answers during US hours and a channel added within about a week rather than a quarter.

Where it stops. This is a paid media practice, so SEO, content marketing, email and lifecycle, outbound sales and web development sit outside the scope. It is a senior, deliberately small team rather than a 700-person shop, which means it is not the right call for a brand that needs a media buying desk with an in-house creative studio and media mix modelling attached. Advertisers spending under a few thousand dollars a month across all channels will usually get further running the account themselves for a while longer.

Certifications: Google Partner, Meta Business Partner. Pricing: managed monthly engagement, scoped to the channel mix.

If you want to know whether Microsoft is worth adding to your account before you hire anybody, a free ad audit will tell you where the incremental volume sits.

2. Logical Position: best for SMBs that want Microsoft included at a published price

Founded: 2010 · HQ: Lake Oswego, Oregon · Team: several hundred · Website: logicalposition.com

Logical Position is the only agency on this list that combines a directory-verified Elite tier, a dedicated Microsoft Advertising page, published pricing and a named client with a Bing-attributed number. That combination does not exist anywhere else in this category, which is itself worth noticing.

What they do. Volume PPC management for small and mid-market advertisers across search, shopping, paid social and Amazon. Microsoft Ads is not an upsell: their pricing page states that all PPC plans include Google Ads and Microsoft Ads together, which removes the most common reason small advertisers never launch on the channel at all.

Verifiable results. Trinity Bamboo, a Bainbridge Island retailer, netted 33% more leads in its first year of Bing campaigns than it would have without advertising on Bing, with clicks up 39%, CTR up 157% and sales up 50%. Company president Tom Goodham is quoted saying the traffic came to account for about 30% of both sessions and transactions. Microsoft named Logical Position its 2024 Global Channel Partner of the Year, and Microsoft's own blog lists the agency as a 2025 North America Partner Awards winner in the Marketing with Purpose category.

Ideal fit. Advertisers spending roughly $600 to $90,000 per month who want competent multi-channel management at a known price. Their Microsoft directory profile lists a $500 monthly minimum budget, the lowest floor of any agency here.

Where it stops. This is a productised, high-volume service, not bespoke media buying. Entry retainers of $599 per month imply a lot of accounts per strategist, and engagements run on six, twelve or eighteen month terms rather than month to month. Brands that need incrementality testing, media mix modelling or a dedicated senior strategist should look further down this list.

Certifications: Microsoft Elite Partner (verified in Microsoft's partner directory), Google Premier Partner, Meta Business Partner, Amazon Advanced Partner. Pricing: published. Lead gen plans start at $599 per month for $600 to $4,999 of spend, moving to 12% of spend from $5,000, then 10% above $12,000. Ecommerce plans start at $749.

3. SearchKings: best for home services and franchise lead generation

Founded: 2009 · HQ: Toronto, Ontario · Team: ~51 to 200 · Website: searchkings.ca

SearchKings won the 2025 Microsoft Advertising AI Innovation Award, sharing it with dentsu, and it is the only agency in this research with a named client and a percentage explicitly attributed to Bing. For a category this full of vague claims, that is the strongest single piece of evidence anyone published.

What they do. Lead generation for small and mid-sized businesses, heavily concentrated in home services, professional services and multi-location franchise operators. The differentiating asset is Call Intelligence, an AI call-scoring layer that grades lead quality rather than counting conversions, plus SKTV for connected TV. That combination matters more than it sounds: in home services the gap between a conversion and a booked job is where most reporting falls apart.

Verifiable results. Benjamin Franklin Plumbing in Phoenix recorded a 73% conversion rate increase on Bing alongside a 137% cost-per-lead reduction and an 18% conversion rate increase on Google, with the agency attributing the lift to CTV warming the audience ahead of search. Other named results include Punctual Pros growing from $33M to $45M in a year and Ontario Virtual School lifting gross sales 250%.

Ideal fit. Home services, trades, franchise networks and local lead gen operators who care about call quality rather than form fills. Their Microsoft directory profile lists a 300 monthly minimum budget.

Where it stops. Despite Elite status, there is no dedicated Microsoft service page anywhere on the site: the Microsoft tag on their own case study links through to the Google Ads page. Account ownership is only transferable after six months, with a pro-rated buyout before that, which is a real constraint worth negotiating up front. No Meta Business Partner status was found, so paid social is not the strength here. Ecommerce and B2B SaaS advertisers are outside the core.

Certifications: Microsoft Elite Partner (verified), Google Premier Partner since 2012. Pricing: flat monthly management fee separate from ad spend, amount not published, no long-term contract.

4. Tinuiti: best for enterprise retail and commerce media

Founded: 2004 · HQ: New York, New York · Team: 1,000+ · Website: tinuiti.com

Tinuiti has the deepest Microsoft award history of any independent agency, having won Microsoft Advertising Channel Partner of the Year and Client Partnership of the Year for 2022, plus Global Agency of the Year the year before. It manages around $4 billion in media.

What they do. Full-stack performance media with Amazon and retail media at the centre, alongside paid search, paid social, CTV, streaming audio, affiliate, creative and email. The proprietary layer is Bliss Point, covering audience, creative, media and measurement including marketing mix modelling and an incrementality lab. This is the measurement sophistication most agencies on this list do not have.

Verifiable results. Murad UK grew new customers 125%. OLLY Body cut CPMs 12%. The Honest Company lifted purchase intent 15% using pause ads. Their 2022 Microsoft Client Partnership award was won for work on SPARC Group, the owner of Brooks Brothers, Reebok, Eddie Bauer and Aéropostale, though no percentage figure for that account is published. Tinuiti does report 93% and 79% year-on-year growth in Microsoft Audience Network investment across the first two quarters of 2022.

Ideal fit. Enterprise and upper mid-market retail, DTC and CPG brands with eight-figure media budgets that need measurement rigour rather than campaign management.

Where it stops. You cannot buy Microsoft Ads management as a standalone line item here. The Microsoft service URL redirects to a 2020 blog post, and the channel appears only as a bullet on the paid search page. The Elite badge and the award wins date from 2022 and 2023, and Tinuiti did not appear in the 2025 Microsoft awards cycle at all. SMBs are routed to a separate product called Foundation rather than the main agency. B2B exists as one industry page among many, not a specialism. The agency has been private-equity backed by Mountaingate Capital since 2017.

Certifications: Microsoft Elite Partner (badge), Google Premier Partner and Certified Meridian Partner, Meta top 1% agency, TikTok Marketing Partner. Pricing: not published.

5. ROI Revolution: best for ecommerce brands that need custom bidding

Founded: 2002 · HQ: Raleigh, North Carolina · Team: ~150 to 200 · Website: roirevolution.com

Twenty-four years in, still founder-led, still independent, and holding current Elite tier. ROI Revolution is the rare agency of this size with no private equity story attached and the healthiest employee review profile in this research, at 4.1 stars across 119 Glassdoor ratings with 80% recommending.

What they do. Ecommerce and DTC performance marketing: paid search, Google Shopping, product feed optimization, Amazon and retail media, programmatic, CRO and search optimisation. Their RevolutionSuite platform explicitly includes custom Google, Microsoft and Amazon bidding solutions, which is the specific reason to hire them. When the native automated bidding on a platform does not suit a catalogue, they have somewhere to go.

Verifiable results. Hydro Flask boosted revenue 247% through geotargeting and upper-funnel work. Peter Millar lifted conversion rate 8% with a 7.8% brand lift. Clean Simple Eats grew revenue 130%. On Microsoft specifically, a home appliance retailer grew revenue 70% with Microsoft Ads and passed $1 million in Microsoft ad revenue for the first time, though that client is not named. Their directory self-description lists Puma, Lenovo, Advance Auto Parts and Lumber Liquidators among 450+ brands.

Ideal fit. Established ecommerce and retail brands with large catalogues, spending $5,000 per month or more, which is the minimum budget listed on their Microsoft directory profile.

Where it stops. Microsoft is a secondary capability rather than a specialism: there is no dedicated Microsoft service page, the word appears once on the paid search page, and their Bing blog content stops around 2020. Worth correcting one common claim: ROI Revolution has been a Microsoft award finalist in 2022 and 2025 but has never won, so treat "award-winning" framing carefully. B2B advertisers are a minority of the portfolio.

Certifications: Microsoft Elite Partner (verified), Google Premier Partner, Meta Business Partner, Amazon Ads verified partner, Shopify Plus service partner. Pricing: not published.

6. SmartSites: best for SMBs that want a real Microsoft service page

Founded: 2011 · HQ: Paramus, New Jersey · Team: ~100 to 350, not published · Website: smartsites.com

Of every agency researched for this list, SmartSites is the only one with a current, dedicated, actively maintained Microsoft Ads page. That sounds like a low bar. It is a low bar, and almost nobody clears it.

What they do. Web design and development, PPC advertising, organic search, email and SMS, and social media for small and mid-market businesses. Their Microsoft Advertising page covers the current product surface rather than legacy Bing talking points: the Microsoft Search Network across Bing, DuckDuckGo, MSN, Yahoo and AOL, Copilot in the Microsoft Advertising Platform, Microsoft CTV through Roku and Discovery+, and audience, native and display placements. Deliverables are stated plainly as account audit, opportunity identification, campaign setup and management, and transparent reporting.

Verifiable results. Agile Data Sites saw a 540% increase in phone calls with an 11% drop in CPC. Anexio recorded a 300% increase in conversions with CPC down 16%. Baldwin Filters R Us grew clicks 627% year on year. These are paid search results without a channel split, so read them as paid media outcomes rather than Microsoft-specific ones.

Ideal fit. Small and lower mid-market advertisers, particularly Shopify and DTC brands, who want Microsoft run properly by an agency that treats it as a named service rather than an afterthought.

Where it stops. Their live badge reads Select Partner for 2025, one tier below Elite. They announced Bing Ads Elite status back in 2018 under the retired Bing Partner Program, so present-tense Elite claims about SmartSites are wrong. Web design is the heritage and still the bulk of the case-study library: only a handful of several hundred published cases are PPC-oriented. No Microsoft-attributed named client metric is published, and there is no enterprise measurement stack, so no marketing mix modelling or closed-loop CRM attribution.

Certifications: Microsoft Advertising Select Partner 2025, Google Premier Partner, Meta Business Partner, Amazon Ads Partner. 2024 Microsoft Channel Partner of the Year finalist. Pricing: not published, no stated minimum.

7. JumpFly: best for ecommerce advertisers who want Microsoft named on the account

Founded: 2003 · HQ: suburban Chicago, Illinois · Team: 40+ · Website: jumpfly.com

JumpFly has the longest documented Microsoft relationship on this list. In August 2016 the agency published Microsoft's actual invitation email confirming Bing Elite agency status, noting $7.4 million of Bing spend across Microsoft's FY2015/16 and describing JumpFly as one of just 14 such agencies in the country with 16 accredited professionals.

What they do. Paid search and shopping management with Google and Microsoft handled as co-equal platforms, plus Amazon, paid social, email, CRO and creative. Microsoft is named in their paid search page metadata, every lead form offers Microsoft as a selectable service, and their core services page carries the subhead "Google Ads & Microsoft Advertising Partners." That is more prominence than most agencies twice their size give the channel.

Verifiable results. Holidynamics increased online revenue 101.4% year on year with a 13.71% year-on-year ROAS increase, comparing 2024 to 2023, with a named quote from owner Scott Heese. That result is a Performance Max and Google story rather than a Microsoft one.

Ideal fit. Ecommerce advertisers, which is clearly the centre of gravity given clients like Battery Mart, Jura, Hayabusa and Nature Hills. Ad spend brackets on their forms start at up to $3,000, and their Clutch hourly band of $50 to $99 is the lowest here.

Where it stops. The Elite claim, repeated in 2026 boilerplate, dates from 2016 and could not be independently confirmed in Microsoft's current directory, so treat it as self-reported. There is no dedicated Microsoft page and the Microsoft badge is the one credential on the site not hyperlinked to a directory. Their historic transparent rate card is gone, replaced by a gated form. B2B lead generation proof is much thinner than the ecommerce proof, and per a client review the same pod handles Google and Microsoft, which is normal but undercuts specialist framing.

Certifications: Google Premier Partner for 10+ years, Meta, Amazon Ads, TikTok, Snapchat. Microsoft tier self-reported as Elite. Pricing: gated.

8. MissionOne Media: best for enterprise brands with very large budgets

Founded: 2025 · HQ: Kansas City, Missouri · Team: 98 to 200+, figures conflict · Website: missiononemedia.com

MissionOne holds the single strongest verifiable Microsoft credential in this research: two separate Elite records in Microsoft's partner directory, one as an agency partner and one as a technology partner. Microsoft's own GM of global agency development called them the first ever double-badged Elite partner. They also won the 2025 Data Integration Award.

What they do. Full-funnel performance media with an unusually deep proprietary data and technology layer, including Mission Control, MMM Light, Deep Search, AURA and the Adlucent Index. The Data Integration award is the right shape for what they are: this is a measurement and data engineering shop that also buys media.

Verifiable results. Find Wunder grew ecommerce sales 100% with organic traffic up 335%. Oar Health lifted keyword rankings 152% and AI overview visibility 621%. Inspire Medical Systems added 5 percentage points of unaided awareness and 9 points of purchase intent. Their one Microsoft-attributed result is anonymised: a global B2B industrial automation parts brand with 207% year-on-year revenue growth, a 187% conversion rate increase and 15% ROAS improvement.

Ideal fit. Enterprise advertisers only. Microsoft's directory lists their minimum budget as $500,000, and leadership has described the ideal client as spending $50 million to $100 million a year.

Where it stops. The brand launched in March 2025, built on the Adlucent acquisition under BarkleyOKRP, so the operating history is short even though the underlying team is not. There is no Microsoft or Bing page anywhere on the site, and the services URL in their own sitemap returns a 404. Parent company BarkleyOKRP was formed through a 2024 merger backed by Keystone Capital. Nothing about this agency is relevant to an advertiser spending less than six figures a month.

Certifications: dual Microsoft Elite Partner (agency and technology, both verified), Google Premier Partner, Google Marketing Platform Certified, Meta Business Partner. Pricing: not published.

9. WebFX: best for advertisers who want a published rate card

Founded: 1996 · HQ: Harrisburg, Pennsylvania · Team: 750 · Website: webfx.com

Thirty years old and the most pricing-transparent agency in this category by a wide margin. If you want to know what PPC management costs before you get on a sales call, WebFX publishes the whole table.

What they do. Search optimisation, PPC, paid social, content, web design and development, CRO, email, marketing automation and marketplace work, plus MarTech consulting and their own Nutshell CRM. Microsoft is a named managed platform rather than a marketed specialism: enterprise PPC covers Google, Microsoft, LinkedIn, Meta, ChatGPT, display, shopping and programmatic, and "Bing PPC Networks" appears as a line item in the published price table, so it is a contracted deliverable.

Verifiable results. Enduric Plumbing grew form leads 120% year on year with organic sessions up 303%, though that was a web design and search engagement rather than paid media. Sitewide, WebFX reports having driven over $10 billion in client revenue. No Microsoft-attributed named case study is published, and their robots.txt blocks crawlers from the case study and testimonial directories.

Ideal fit. SMB to mid-market advertisers who value knowing the price up front, and organisations that want paid media, web and CRM under one roof.

Where it stops. Base Partner tier only, with no Select or Elite claim and no Microsoft award history. The $750 monthly management fee at the entry tier implies high account-per-strategist ratios: this is a productised service rather than bespoke media buying. Generalist breadth is extreme, which cuts both ways depending on what you need.

Certifications: Microsoft Advertising Partner (base tier), Google Premier Partner, Google Meridian Certified Partner, Meta Business Partner, Amazon Ads Verified Partner. Pricing: published. $750 per month management for $100 to $5,000 of spend, $975 or 15% of spend from $5,000 to $30,000, and $4,500 or 12% above $30,000, each with a separate first-month optimisation fee of $1,200 to $5,800.

10. C-4 Analytics: best for car dealerships and OEM programs

Founded: 2009 · HQ: Wakefield, Massachusetts · Team: several hundred · Website: c-4analytics.com

C-4 does automotive dealership marketing and effectively nothing else. Eleven OEM-certified programs, including Acura, Audi, FordDirect, GM, Honda, Hyundai, Mazda, Stellantis and Subaru, form a moat that no generalist can cross and a constraint that makes the agency irrelevant to anybody outside the category.

What they do. Paid search, display, video and paid social for dealerships and dealer groups, plus search optimisation and website work. Microsoft appears inside their automotive paid advertising page as one of four platform partnerships, and Microsoft Automotive Inventory Ads is the only Microsoft product named anywhere on the site.

Verifiable results. Greenway Ford in Orlando recorded a 133% year-on-year increase in new vehicle sales volume, the highest growth among the top 100 Ford dealers, with sales effectiveness above 105% and engagement up 42%. That is a blended engagement outcome without a channel breakout.

Ideal fit. Franchise car dealerships and dealer groups running OEM co-op programs. Their Microsoft directory profile lists a $1,000 minimum budget.

Where it stops. The vertical concentration is total: a non-automotive advertiser gets none of the value. They were named a 2025 Microsoft Omnichannel Excellence finalist jointly with North Park Subaru of San Antonio, but no metrics from that engagement have been published anywhere, so the nomination is documented and the result is not. Google Partner and Meta Business Partner status could not be verified from their site, where the only claim is a generic "certified partner" line. Private-equity backed by BV Investment Partners since 2017.

Certifications: Microsoft Advertising Select Partner (verified), 11 OEM certifications. Google and Meta status unverified. Pricing: not published.

11. Disruptive Advertising: best for advertisers wanting a dedicated Microsoft page

Founded: 2011 or 2012, sources conflict · HQ: Pleasant Grove, Utah · Team: ~120 to 160 · Website: disruptiveadvertising.com

Disruptive is one of only two agencies here with a genuine long-form Microsoft Ads page, and it was a 2025 Microsoft Partner Awards finalist. The catch is that the page has clearly not been touched in years.

What they do. Paid search, paid social, Amazon, CRO, email and creative across 18 service lines and 9 verticals, split fairly evenly between B2B and ecommerce. Their own Clutch breakdown puts the PPC mix at 65% Google, 15% Amazon, 10% Bing and 10% YouTube, which is an honest picture of where Microsoft sits.

Verifiable results. Crossover Symmetry increased monthly revenue 158%, from $38,444 in January to $60,887 in April, through Meta. Standartpark saw a 97% increase in Q4 revenue, adding $478,792 in sales and lifting ROI 30%, through Amazon. No Microsoft or Bing case study exists on the site.

Ideal fit. Mid-market advertisers wanting multi-channel paid media with conversion rate work attached, at a $5,000 minimum project size.

Where it stops. The Microsoft page is stale enough to cite Cortana, Windows 10 and Internet Explorer, with no mention of Performance Max or Copilot, and it is orphaned: the mega-menu has no Microsoft entry and the services grid icon for Bing Ads links to the generic PPC page instead. They describe themselves as a "premier Microsoft Advertising Partner," which is not a Microsoft tier; the actual badge is base-tier Partner. Client reviews sit at 4.8 on Clutch against employee reviews around 3.5 on Glassdoor, with recurring turnover themes.

Certifications: Microsoft Advertising Partner (base tier, CY25 badge), Google Premier Partner, Meta, Amazon, Klaviyo Master Elite. Pricing: not published. Clutch reports a $5,000 minimum project size.

How to choose the right Bing Ads agency

If Microsoft is a second channel next to Google, which describes most advertisers, hire for paid media competence rather than Bing specialism. MarketinGO or Logical Position will both serve you better than a shop that sells Microsoft as a standalone product.

If you are spending under $5,000 a month, Logical Position's published $599 entry plan includes Microsoft by default and WebFX publishes a $750 tier. Those two remove the guesswork.

If you run home services, trades or a franchise network, SearchKings has the only client-attributed Bing result anyone has published, plus call scoring that measures lead quality rather than form fills.

If you sell high-ticket B2B, the desktop skew is the reason to be on Microsoft at all, and the high-ticket B2B buying pattern rewards agencies that connect spend to pipeline rather than lead volume. MarketinGO and Tinuiti sit at opposite ends of that range by budget.

If you run a large ecommerce catalogue, ROI Revolution's custom bidding layer is the specific differentiator, and JumpFly is the cheaper alternative for smaller catalogues.

If you need marketing mix modelling or incrementality testing, only Tinuiti and MissionOne Media have it. Everyone else on this list runs last-click and platform reporting.

If you spend more than $500,000 a month, MissionOne Media is the only agency here built for it, and the dual Elite credential is real.

If you are a car dealership, C-4 Analytics' eleven OEM certifications are worth more than any partner tier on this page.

If an agency quotes you a "Microsoft CPCs are 40% cheaper" statistic, ask for the study. The blended benchmark everyone cites does not split by platform. How an agency answers that question tells you more than its badge does.

Whichever way you go, the honest first step is finding out whether Microsoft has incremental volume in your category before you pay anyone to run it. Our free ad audit covers exactly that, and the lead generation ROI calculator will tell you what a new channel needs to deliver to be worth the management fee. For ecommerce, the ecommerce ROAS calculator does the same job against margin. Our Microsoft Ads service page covers how we run the channel, and the home improvement case study shows what 400% conversion growth across Google and Microsoft looked like in practice.