Challenge
Newly-launched consultancy battling $112 CPL and low lead volume.
Fierce competition for ISO, CMMI and CMMC keywords in Google Search.
High-ticket deals ($50-80k) demanded precise targeting and proof of ROI.
Limited brand awareness and no historical campaign data.
Strategy
Keyword overhaul: pruned waste, added negatives, surfaced high-intent ISO/CMMC terms.
Fresh keyword research uncovered untapped long-tail queries and competitor phrases.
Ad-quality lift: new copy, extensions and on-page tweaks pushed Quality Score up.
Target-CPA bidding with daily budget-utilisation rules found the CPL "sweet spot."
GA4 + Hyros tracking stitched every touch into a single pipeline view.
Results
from $112 → $40.25
371 → 928 qualified forms in 6 months
with $4,000 lower spend
Channel mix
Google Search + Competitor Terms
buying intent
LinkedIn Sponsored Content
credibility & nurture
Meta look-alike tests
low-cost awareness
Performance screenshots
Before Optimization
Results Before
(click to enlarge)
After Optimization
Results After
(click to enlarge)
"The quality of the leads is outstanding - we can forecast what will close."
Sunita Verma, President
Sync Resource