Paid media strategies, benchmarks and playbooks for B2B pipeline and DTC revenue.
A practitioner's comparison of 11 LinkedIn Ads agencies for B2B, with the account structure each runs, the pipeline and cost per lead they can prove, and the type of company each is built for.
A practitioner's guide to what a good ROAS actually is in 2026: benchmarks by channel and industry, the break-even math that decides your real target, and why the headline number matters less than the profit underneath it.
Most Bing Ads agency lists repeat partner claims nobody checked. This one ranks 11 agencies against Microsoft's own partner directory, names the tier each one actually holds, and flags the CPC statistic the whole category quotes without a source.
A practitioner's Google Ads audit checklist: the 12 checks that find wasted spend in a live account, the order that stops you fixing the wrong thing first, and what the 2026 automation changes mean for the review.
Most PPC pricing guides are written for agencies deciding what to charge. This one is written for the person paying the invoice: real 2026 fee ranges, the four models compared, and a profit-based test for whether your fee is fair.
A practitioner's comparison of 11 B2B paid media agencies, with the channels each runs, the pipeline they can prove, and the type of technology company each is built for.
A practitioner's comparison of 11 ecommerce PPC agencies, with the channels each runs, the results they can prove, and the type of store each is built for.
