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Jump on a quick 30-minute call so we can learn your goals, then we'll turn around a FREE, no-strings Ad Account Audit in 2 business days. If you love the insights, we simply get to work.
Thomas Butter
16 Apr 2025
"Andrei and his MarketinGO team played a key role in testing diverse marketing tactics for Movaia.com as we prepared to scale. Their partnership brought valuable strategies, from PPC and influencer campaigns to LinkedIn outreach. Andrei's entrepreneurial mindset made him a pragmatic, results-driven player, always seeking opportunities and staying agile. I look forward to reconnecting with him and his team on future projects."
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What the free audit covers, who it is for, and what we guarantee
A 48-hour teardown of your live ad accounts, written for the person who owns the budget.
Who it is for
eCommerce brands and B2B or SaaS teams. eCommerce: 12+ months of paid history and €10K+ a month in ad spend. B2B and SaaS: $30K to $150K a month across Google, Meta, LinkedIn or Microsoft Ads. Mainly companies selling into the US, UK, Ireland, Canada and Australia.
What you get in 48 hours
A teardown of your live accounts: conversion tracking and attribution, campaign structure, wasted spend, creative and landing pages. You get a findings deck with quick wins and a 30 to 60 day action plan. Prefer to run the checks yourself first? Use our Google Ads audit checklist.
What it costs
The audit is free and there is no obligation. If you hire us afterwards, management is a flat monthly retainer sized to your scope and ad spend, quoted with the audit findings, with weekly reporting and a monthly call. See what PPC management should cost before you compare quotes.
Our eCommerce guarantee
3.0 ROAS in 3 months and 6.0 ROAS in 6 months, or we work for free.
The bar is set by results we publish: an outdoor fashion brand went from 3.1 to 7.3 ROAS in 90 days.
Our B2B guarantee
Predictable pipeline from paid media, with every dollar tracked to the lead.
The bar is set by results we publish: a regulatory-compliance consultancy cut its cost per lead by 64%.
Updated
What a Google Ads audit finds: four examples from 2026
Real findings from accounts we audited this year, described by vertical rather than by name. The pattern is the same across Google, Meta and Microsoft Ads: the money leaks where nobody is looking.
What we found
The ad schedule ran in the account's time zone, so a 7:00 to 19:00 window actually served from midnight to noon US Eastern. 62 of 105 clicks landed between midnight and 3 a.m., and the daily budget was gone by 03:46. Search ads were also leaking into the Audience Network: 33% of one day's spend.
What changed
Schedule rebuilt on the buyer's time zone, Audience Network switched off. Zero booked calls turned out to be a delivery-hours problem, not a keyword problem.
What we found
The client's Google account manager sent a list of recommendations. Checked against account data the same evening: one held (a Display remarketing campaign had spent $511 since 21 July for one conversion), the rest did not (the flagged YouTube campaigns were already at zero spend).
What changed
What the list left out: Performance Max at roughly $64 per trial against $36 on Search, including a 6,000-impression weekend with zero conversions. PMax budget capped, Search budget raised.
What we found
A live account whose Conversions API dataset had received zero events. Every campaign was optimising on browser-pixel data alone, which iOS privacy settings and ad blockers thin out.
What changed
Found in a routine CAPI and deduplication check, before any budget was touched. Server-side events connected, then deduplicated against the pixel.
What we found
37% of the Shopping budget was going to products that had never produced revenue. The campaigns looked healthy at account level, which is why nobody had looked.
What changed
Zero-revenue products split out and capped, budget redeployed to the sellers. Blended Google ROAS went from 7.86 to about 8.5 while total spend went up, not down.
The scale of the problem is documented: WordStream's 2026 study of 15,666 Google Ads accounts reports that the average account wastes $1,127.54 of a $3,127.38 monthly spend. The figures, and the 12 checks we run against them, are in our Google Ads audit checklist.
How we audit a Google Ads account
Four passes, always in this order, so a tracking gap is never mistaken for a bidding problem. The same sequence runs on Meta, LinkedIn and Microsoft Ads.
1. Measurement first
Conversion tracking in Google Ads and GA4, Meta pixel and Conversions API with deduplication, LinkedIn Insight Tag, offline and CRM conversions. If the numbers are wrong, every other finding is wrong, so nothing else is read until this is settled.
2. Wasted spend
The search terms report and negative keywords, ad schedule and location settings, network and placement leaks (Display, Search Partners, Audience Network), Performance Max against Search, Shopping spend on products with no revenue, campaigns with budget and no conversions.
3. Structure and quality
Campaign and ad group layout against how buyers search, bidding strategy against the real goal, Quality Score drivers (expected click-through rate, ad relevance, landing page experience), ad copy and the landing pages behind it.
4. The action plan
Quick wins for the first two weeks, then a 30 to 60 day plan with the expected effect on cost per lead or ROAS for each item, delivered as a findings deck within 48 hours of the call. You can run it with us or without us.
Selling online? Work out your break-even ROAS with the eCommerce ROAS calculator before the call, so the audit targets a number you have already agreed with yourself. Generating leads? The lead generation ROI calculator gives you the target cost per lead. What happens after the audit is on the Google Ads management page.
Free audit FAQ
Is the ad audit really free?
Yes. The 48-hour audit is free and there is no obligation to work with us afterwards. You keep the findings deck and the action plan either way.
Which ad accounts do you audit?
Google Ads, Meta (Facebook and Instagram) Ads, LinkedIn Ads and Microsoft (Bing) Ads. We audit the accounts you already run; nothing has to be launched or changed for the audit to happen.
How do you do a Google Ads audit?
In a fixed order. Measurement first: conversion tracking in Google Ads and GA4, so every later number can be trusted. Then wasted spend: the search terms report, negative keywords, the ad schedule, network and placement leaks, Performance Max against Search. Then structure: campaign and ad group layout, bidding strategy, Quality Score drivers, ad copy and landing pages. Each finding goes into a deck with the fix and its expected effect on cost per lead or ROAS, delivered within 48 hours of the call.
What does a Google Ads audit find most often?
Three things, in roughly this order. Conversion tracking that counts the wrong event, double-counts, or has stopped firing. Budget running where it cannot convert: wrong hours because the schedule sits in the account time zone, Search budget leaking into Display or the Audience Network, Shopping spend on products that have never sold. And a bidding strategy that was never given the right goal, so the algorithm optimises for the wrong thing. The examples on this page are real findings from 2026, with the numbers.
How much does a Google Ads audit cost?
Ours costs nothing. We make money only if you hire us to manage the accounts afterwards, and the audit is how both sides find out whether that is worth doing. A free audit is the right starting point whenever an account has run for a year or more without an outside review.
Does Google audit your account for you?
Not independently. A Google account manager sends recommendations, and some are good. In August 2026 we checked one such list against the account data the same evening: one recommendation held, the rest did not, and the most expensive problem in the account was not on the list. Google's recommendations are written to grow your spend; an audit is written to grow your return on it.
How do I prepare for the audit?
Book the call, then grant read-only access when we ask for it: the Google Ads customer ID and GA4 property, plus Meta Business Manager, LinkedIn Campaign Manager or Microsoft Ads where you run them. Nothing in the accounts has to change, and you keep full control throughout.
What does MarketinGO guarantee?
For eCommerce accounts: 3.0 ROAS in 3 months and 6.0 ROAS in 6 months, or we work for free. For B2B and SaaS accounts: predictable pipeline from paid media, with every dollar tracked to the lead.
How is management priced after the audit?
A flat monthly retainer sized to your scope and ad spend, quoted together with the audit findings. It covers campaign setup, ongoing optimisation, conversion tracking, weekly reporting and a monthly call.
Who is the audit for?
eCommerce brands that have run paid ads for 12+ months and spend €10K+ a month, and B2B or SaaS teams with $30K to $150K a month in ad budget. We work mainly with companies selling into the US, UK, Ireland, Canada and Australia.
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