Resources

Resources for the metrics that decide profit

Impressions, clicks, and platform-reported ROAS do not pay invoices. Break-even ROAS, break-even CPL, CAC, contribution margin, and MER do. Read the playbooks, then run your own numbers in the free calculators. No sign-up required.

Guides & playbooks

The MarketinGO Blog

Playbooks and teardowns on paid media that pays for itself: lead gen, ecommerce, tracking, and creative that converts.

Free calculators

Lead Generation Profit Calculator

The cost per lead you can actually afford: break-even CPL and CAC, lead-gen profit, and the budget you need to hit your goal.

Ecommerce Profit & ROAS Calculator

The ROAS you need to make money, from real unit economics: break-even ROAS and CPA, and your true blended MER.

Numbers below break-even?

We will audit your Google, Meta, LinkedIn, or Bing account for free and show you exactly where the profit is leaking. Findings, an action plan, and a proposal within 48 hours.