HOME IMPROVEMENT: 400% CONVERSION GROWTH WITH A UNIFIED GROWTH ENGINE

One plan across Google + Microsoft Ads — built to scale

Consolidate, phase launches, measure full-funnel, then expand.

Challenge

Fragmented Digital Presence

14 separate websites and Google Ads accounts across different states created data silos, inconsistent branding, and made optimization nearly impossible.

Frozen Growth at Any Meaningful Scale

Whenever spend increased, CPL spiked and quality dipped. Attempts to scale (in-house and with prior agencies) forced pullbacks, blocking new locations and real expansion.

No Cross-Channel Coordination

Single-channel approach missed opportunities for omnichannel synergies and audience orchestration.

Strategy

Dual-Channel Orchestration Framework

Unified Google + Microsoft Ads strategy with omnichannel coordination

Learn about our Full-Funnel Strategy

Phase 1: Infrastructure Consolidation

Merged 14 sites into unified domain
Created geo-dynamic landing pages
Implemented unified tracking system

Phase 2: Dual-Channel Launch

Google Ads optimization & expansion
Microsoft Ads rebuild and scale
Cross-channel audience orchestration

Continuous Optimization Loop

Ongoing bid optimization, creative testing, and audience refinement across both channels to maximize synergies and sustained growth.

2+ Years of Sustained Growth

The results show not just initial success, but sustained, compounding growth over multiple years through strategic omnichannel orchestration.

Pre-MarketinGO

Oct 2022 - Sep 2023

$44.78

Cost per conversion

925

Conversions

$41.4K

Total spend

Year 1 with MarketinGO

Sep 2023 - Aug 2024

$36.56

Cost per conversion

3,900

Conversions

$143K

Total spend

Year 2+ Performance

Aug 2024 - Jul 2025

$41.12

Cost per conversion

4,540

Conversions

$187K

Total spend

Overall Impact

+400%

Conversion increase

+248%

Traffic increase

Years sustained growth

Primary channels

Dual-Channel Orchestration

Strategic coordination across Google and Microsoft Ads to scale reach and lower CPL.

Google Ads (core engine)

—Single master account with a location-first structure, clean naming, clear ownership
—Phased state launches to protect quality score and stabilize CPL while adding markets
—Manual bidding at ad-group level, query mapping and negative-keyword governance
—Value-driven ad copy and geo-dynamic pages aligned to smart-home ROI, tracked via GA4 and WhatConverts

CPL

$47.01 → $32.99 (−30%)

Leads

+270 in 3 months (1,090 → 1,360)

Spend

−$6.5K while adding +3 states (14 → 17)

Microsoft Ads (reach + efficiency)

—Rebuilt account into consolidated “win-from-Google” structure, imports with custom tuning
—Coverage in lower-competition queries, audience remarketing to re-warm traffic
—Budget ramp with guardrails to hold profitable CPL while scaling
—Performance sustained through strategic 2025 scaling with maintained efficiency

CPL

$109 to $41 +62% in 7 months

Leads

22 to 615 in Jun–Dec 2024 at ~$41.93 CPL

Scaling 2025

852 leads in Jan–Sep 2025 at ~$45.89 CPL

2025 Performance Update, Google Ads

To scale further, we unified individual product campaigns per location into "Mega" campaigns and set manual bidding strategies per ad group. Result: +1,440 extra conversions in Jan–Aug 2025 vs. the same period in 2024 (+36%).See charts ↓