Challenge
Newly-launched, premium-priced SaaS with no historical ad data or brand awareness.
Needed proof of demand across multiple highly regulated industries (Pharma, Finance, Healthcare, Crypto, Energy, Alcohol, Tobacco).
Tight runway: generate qualified demos fast while controlling spend.
Strategy
Launched separate Google Search campaigns by industry, plus high-intent & competitor groups; later merged winners into one "mega-campaign" for algorithm power.
Parallel LinkedIn single-image & text ads to warm decision-makers before the demo ask, followed by document-lead ads with Calendly nurture.
Unified funnel tracking with GA4 + Hyros to measure pipeline, not just form fills.
Results
6 → 10 demo requests / month in 60 days
Average LinkedIn click cost beat Google in some verticals
Volume scaled without raising monthly budget
Channel mix
Google (search + remarketing)
buying intent
LinkedIn (sponsored content + docs)
thought-leadership & retargeting
Email nurture (Calendly follow-up)
demo conversion support
Performance screenshots
Before Optimization
Google Ads Initial Results
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After Optimization
LinkedIn Creative Testing Results
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