73% More Traffic & 43% More Leads for a Global Digital-Forensics Leader

From 117k to 203k clicks - while trimming $500K in ad spend and keeping market share above 70%.

Challenge

Highly competitive cybersecurity market; client already owned ~70% search-impression share but costs were climbing.

Complex legacy account with 183 campaigns and $10M annual budget.

Goal: retain dominance, cut waste, and lower cost-per-lead without sacrificing volume.

Deep data audit of multi-year Google Ads history to map competitor impression share, keyword ROI, and device/time-of-day profitability.

Structural overhaul - merged overlapping ad groups, tightened keyword themes, and rebuilt ads to maximise Quality Score.

Deployed Target-CPA smart bidding plus custom automated rules that raise bids on high-value devices and pull back when rivals ease up.

Always-on creative & landing-page A/B testing for relevance and faster load speeds.

Budget-pacing algorithm that reallocates funds daily to the best-performing verticals and pauses low-return pockets.

Metric	Before	After	Lift
Clicks	117k	203k	+73%
Conversions (forms & calls)	11k	15.8k	+43%
Impression volume	1.83M	1.98M	+150k
Conversion rate	7.29%	7.76%	+6%
Media spend (summer quarter)	Baseline	–$500k	Same sales volume

Outcome: More pipeline, lower cost, and preserved share in one of Google's most expensive niches.

70%+ impression share

automated long-tail coverage for new forensic keywords

nurture research-stage prospects until ready to engage

Results Before
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Results After
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Stop overspending for the same traffic.