MarketinGO

Pricing: ecommerce and direct-to-consumer

Ecommerce ads management pricing: Google Shopping, Performance Max and Meta

MarketinGO charges a flat fee from $1,799 a month per ad platform for Google Shopping, Performance Max, Meta Ads or Microsoft Ads management for ecommerce brands. No percentage of spend, no setup fee, month to month.

$1,799 is the fee for accounts spending up to $10,000 a month in ad spend on that platform. Larger accounts have their own tiers: $2,299 a month between $10,001 and $20,000 in spend, $2,799 between $20,001 and $40,000, and custom pricing above $40,000. Every additional platform for the same brand gets 25% off, and feed work, product-level optimisation and 5 new static creatives per platform each month are in the fee.

Get my free ad auditSee what is included

Updated

Who you are hiring

Certified partner

Google PartnerMeta Business Partner
ad spend managed
$50M+
clients
100+
track record
5 years

On Upwork

100%

Job Success Score, $300K+ earned, Expert-Vetted badge. See the profile

Clients we have run paid media for

MonotypeSync ResourceSmartGlass TechnologiesSupChainsSyncupProTurriorMovaiaZeymo

The management fee

Per brand, per ad platform, per month. One plan with three spend bands, not three products: the band is set by what you spend on that platform.

Tier 1
Up to $10,000$1,799
Tier 2
$10,001 to $20,000$2,299
Tier 3
$20,001 to $40,000$2,799

Above $40,000 a month we price on complexity; ask on the call.

More than one platform

Running more than one platform for the same brand? The full fee applies to the platform with the highest spend, and every additional platform for that brand gets 25% off its fee.

Google at $8,000 and LinkedIn at $4,000 for one brand: $1,799 + $1,349 = $3,148 a month.

What the fee includes

The first 30 days: setup and launch

  • Revenue strategy built on return on ad spend and profit, not just spend
  • Audit of your current Google, Meta and Microsoft accounts
  • Product feed setup and optimisation: Google Shopping, Meta catalogue, Microsoft Merchant Center
  • Dynamic remarketing, so returning visitors see the right products
  • Full conversion tracking in Google Tag Manager and Google Analytics 4, including enhanced ecommerce events where your platform allows it
  • Revenue attribution analytics for profit-based decisions
  • Build or rebuild of Performance Max, Shopping, Search, Display and social prospecting and remarketing
  • 5 new static creatives per ad platform for launch, copy and design included, up to 2 revisions
  • At least 2 media buyers on your project, reviewing strategy and build

Every month after launch

  • Monitoring, bid and budget adjustments and A/B testing of campaigns and ads
  • Product-level optimisation in Shopping and Performance Max to push your best sellers
  • Product feed checks and updates for new products, price changes and stock
  • Dynamic remarketing refinement
  • Monthly report on revenue, return on ad spend and learnings
  • Monthly strategy call to decide what to scale, pause or test next
  • 5 new static creatives per ad platform each month, copy and design, up to 2 revisions
  • Landing page, offer and bundle suggestions to lift conversion rate and average order value
  • Proactive communication and full accountability on our side

How this compares

The market ranges below are from our own guide to PPC management pricing, which draws on Clutch and OuterBox data.

Ad spend

$5,000 to $20,000 a month

Typical agency fee

$1,500 to $4,000 a month, or 12% to 20% of spend

Our flat fee

$1,799 up to $10,000 in spend, $2,299 up to $20,000

Ad spend

$20,000 to $50,000 a month

Typical agency fee

$3,000 to $7,500 a month, or 12% to 15% of spend

Our flat fee

$2,799 up to $40,000 in spend; above that, priced on complexity

Percentage fees usually sit between 10% and 20% of spend. At $10,000 a month that is $1,000 to $2,000; at $20,000 it is $2,000 to $4,000; at $40,000 it is $4,000 to $8,000. Our fee at the top of each of those bands is $1,799, $2,299 and $2,799.

Why the fee is flat, and low for the band

The fee is flat, and low for the band, because the team runs a system rather than reinventing each account: more than one media buyer looks at every account, the setup, tracking and reporting follow the same process every time, and the fee does not grow when your spend does. A percentage of spend pays an agency more for recommending a bigger budget. A flat fee leaves only one reason to raise it: the account is paying back.

Three worked examples

The arithmetic only. No client names and no invented results.

One brand, Google Shopping and Performance Max

Google Ads$9,000 a month
$1,799

Total$1,799 a month

One brand, Google and Meta at the same tier

Google Ads$15,000 a monthTier 2, full fee
$2,299
Meta Ads$15,000 a monthTier 2, 25% off
$1,724

Total$4,023 a month

One brand, two platforms and a creative pack

Google Ads$30,000 a monthTier 3, full fee
$2,799
Meta Ads$18,000 a monthTier 2, 25% off
$1,724
Creative Engine, Tier 2 pack40 ads a monthOrdered separately
$1,799

Total$6,322 a month

Creative Engine, an optional add-on

Static, video and user-generated-content style ads. Video is produced from stock footage and AI tools. There is no cap on formats; we use the mix that performs for your offer.

Tier 1
20 ads a month: 10 creatives + 10 variations
$1,199$59.95 per ad
Tier 2
40 ads a month: 20 creatives + 20 variations
$1,799$44.97 per ad
Tier 3
120 ads a month: 60 creatives + 60 variations
$3,999$33.32 per ad

How to buy: creative packs are not part of the management fee; they are ordered separately. Buy a pack every month, once a quarter, or as a one-off when you need a refresh, at the same price in all three cases.

Your management plan already includes 5 new static creatives per ad platform every month, so a pack is for brands that want to test more angles, more formats and video.

What the fee bought in four ecommerce accounts

Every figure comes from the account's own reporting and is the figure the linked case study states. The screenshots are the accounts themselves.

Dental supplies ecommerce, 40,000-SKU catalogueOngoing

CA$369K more profit while doubling ad spend

Google Ads and Meta Ads. March to September 2025, the seven months before we took over, against October 2025 to April 2026, our first seven months. The screenshots are the Google Ads account.

The problem

An account that was already profitable, with 37% of Google Ads spend going to products that had never produced revenue, and a near-dormant Meta channel at a 1.72 return on ad spend. Any scaling had to keep total marketing costs, ad spend and management fees combined, under 15% of revenue.

Google Ads return on ad spend
7.86 to 8.48+8%
Purchases, Google Ads
2,515 to 5,277+110%
Cost per purchase, Google Ads
CA$22.92 to CA$19.37-15.5%
Meta Ads return on ad spend
1.72 to 9.535.5x
Google Ads, before: March to September 2025, 7.86 return on ad spend
Google Ads, after: October 2025 to April 2026, 8.48 return on ad spend

Screenshots from the account's own reporting.

How we solved it

  • Separated the stronger products from the weaker ones so budget allocation became controllable, and excluded the zero-revenue products from the main campaigns.
  • Isolated one high-potential product category into its own campaign with focused budget, bidding and optimisation.
  • Split the messaging between dental practices buying in bulk and consumers ordering online, and replaced the weak ad assets with variations built on the angles already working.
  • On Meta, tested dentists, a lookalike built on purchasers and a broad US audience, then narrowed the structure to the audiences and creative angles that performed.

Read the case study: Dental supplies ecommerce: CA$369K more profit across Google and Meta

Outdoor fashion brand, waterproof coats

Return on ad spend from 3.1 to 7.3, purchases doubled in 90 days

Meta Ads. The seven months before against July to September 2025, our first three months, selling coats through the summer off-season.

The problem

Seven months of Meta Ads at a 3.09 return on ad spend with 111 purchases: barely profitable for a waterproof coat brand selling into the UK and Ireland, with a target of 5 or more while scaling.

Return on ad spend
3.09 to 7.33+137%
Purchases
111 to 216+94%
Ad spend
£4,537 to £4,161£376 less
Before: seven months, 3.09 return on ad spend
After: July to September 2025, 7.33 return on ad spend

Screenshots from the account's own reporting.

How we solved it

  • Built scenario models to project outcomes and guide budget allocation before touching the account.
  • Rebuilt the campaign structure and tested ad sets systematically, keeping the ones that converted.
  • Nearly doubled the purchases of the previous seven months in one third of the time, in the off-season.

Read the case study: Outdoor fashion brand: return on ad spend 3.1 to 7.3

Consumer electronics ecommerce, UK

Return on ad spend from 3.24 to 11.22 in four months, from a standing start on Meta

Meta Ads launch. The first month against months three and four combined.

The problem

Strong results on Google Ads but no Meta channel at all, slim margins that needed a return on ad spend of 8.0 or more to be profitable, and no pixel data or campaign history to start from.

Return on ad spend
3.24 to 11.22+246%
Cost per purchase
£32.44 to £12.10-63%
Sales value
£16,093 to £148,315£216K+ in four months
Months three and four: 11.22 return on ad spend

Screenshots from the account's own reporting.

How we solved it

  • Treated the first month as the testing ground it was: no pixel data, so the structure was built to learn fast.
  • Sharpened the creative messaging and concentrated spend on the highest-converting product variants.
  • Raised budgets by 30% or more on the winning campaigns in steps that avoided re-entering the learning phase.

Read the case study: Consumer electronics: return on ad spend 3.2 to 11.2 on Meta

Home and living ecommerce, ceramics

Revenue up 400%, from $68K to $335K a month, in six weeks

Google Ads. Monthly sales before against monthly sales six weeks after the rebuild.

The problem

A strong 800% return on ad spend on low absolute volume, highly seasonal demand, and the need to scale without breaking profitability.

Monthly sales
$68K to $335K+400%
Return on ad spend
800% to 1,340%+540 points
Clicks
+133%
Google Ads, before
Google Ads, after

Screenshots from the account's own reporting.

How we solved it

  • Launched Performance Max, Google's campaign type that runs across Search, Shopping, YouTube and Display from one feed, to re-engage cart abandoners.
  • Separate Shopping feeds for the high-margin products, with tiered budgets.
  • Daily spend raised in steps only after the target return on ad spend was hit.

Read the case study: Home and living ecommerce: revenue up 400% on Google Ads

Want the same look at your own account?

Get my free ad audit

Hear it from clients

"3.5X ROAS, inclusive of agency fees. Flexibility is the most important thing."

Michael Luscher, POINT 3 Basketball

"The quality of the leads is outstanding. We can forecast what deals will close."

Sunita Verma, Sync Resource and SyncUp Pro

"Cost-effective leads at $35-45. 1000 - 1200 leads per month."

William Turcan, Smart Glass Technologies and Turrior

What clients say

All testimonials
Thomas Butter16 Apr 2025
"Andrei and his MarketinGO team played a key role in testing diverse marketing tactics for Movaia.com as we prepared to scale. Their partnership brought valuable strategies, from PPC and influencer campaigns to LinkedIn outreach."
Marcel Gherghelegiu, MD MBA17 Apr 2025
"Andrei has a deep understanding of marketing strategy and how to translate it into high-performing paid media campaigns. He took the time to understand our goals and built a clear, data-driven approach to hit them."
Sabina Ionescu9 Oct 2023
"Our PPC project was rather an unusual one (it even got rejected by a previous agency because of its atypical goals). Andrei and his team were flexible to work on something new, took it as a challenge and quickly understood our needs."

We launch each new project within a month: the 10 steps

  1. 1Brief documentYou get our brief document to share the essential business information.
  2. 2Analysis and clarificationWe review the brief and check it against your goals.
  3. 3Debrief callWe clarify the objectives before the campaigns launch.
  4. 4Market and competitor auditWhat your market and your competitors are doing, so the campaigns start from evidence.
  5. 5Keyword and audience research, product feed optimisationThe search terms and audiences, and a product feed that Google Shopping, Meta and Microsoft can sell from.
  6. 6Enhanced ecommerce and server-side trackingGoogle Analytics 4 with enhanced ecommerce events and server-side tracking where your platform allows it.
  7. 7Profitability and return on ad spend budgetingBudgets allocated against your margins and your return on ad spend goals, not against last year's spend.
  8. 8Shopping, dynamic and search adsThe Shopping, dynamic remarketing and Search campaigns built, with the launch creatives.
  9. 9Product page and checkout reviewAn audit of the purchase path, so the traffic we buy can convert.
  10. 10Ongoing optimisation and reportingProduct-level, bid and audience optimisation, and the monthly report on revenue and return on ad spend.

Who this is for, and who it is not for

This is for you if

  • You are an ecommerce or direct-to-consumer brand spending $3,000+ a month on Google, Meta or Microsoft Ads
  • You sell into the US, UK, Ireland, Canada or Australia
  • You have a working offer: people already buy it, and you want paid media to bring more of them
  • You want to own your ad accounts and stay month to month, with no lock-in

This is not for you if

  • You spend less than $3,000 a month on ads
  • You have never run paid ads before
  • You want a one-off setup or an audit as the deliverable, with nobody running the account afterwards

Questions people ask first

Is the fee really flat?
Yes. The management fee is a fixed monthly amount set by your ad spend band: $1,799 a month per ad platform for up to $10,000 in monthly spend, $2,299 for $10,001 to $20,000 and $2,799 for $20,001 to $40,000. It does not move with your spend inside the band.
Do you charge a percentage of ad spend?
No. A percentage pays the agency more when you spend more, whether or not spending more was the right call. Our fee is flat within each spend band, so the only reason to raise your budget is that the account is paying back.
Is there a setup fee?
No. The first 30 days of setup and launch are covered by the first month's fee. The only separate purchase is an optional Creative Engine pack, and that is ordered only if you want more creative than the plan includes.
What is the minimum ad spend?
$3,000 a month per ad platform. Below that a management fee takes too large a share of the total budget to pay for itself, and the account produces too little data to optimise against. If you spend less, we say so on the call.
What is the contract term?
Month to month, with 30 days' notice to cancel. Each month is paid in advance before it starts. There is no long contract and no lock-in.
What happens above $40,000 a month?
Above $40,000 a month in ad spend on one platform we price on complexity: the number of markets, campaigns, products and feeds involved. Ask on the call and you get a fixed monthly figure in writing before any work starts.
What is not included?
Ad spend, which you pay to the platforms directly from your own accounts. Landing page builds and video shoots are outside the fee: we review product pages and checkout and send the changes, but we do not build them. Creative beyond the 5 static creatives per platform a month in the plan comes from the Creative Engine packs, ordered separately.
What are your working hours?
9:00 to 18:00 Eastern European Time, Monday to Friday, excluding local holidays. Requests sent outside those hours are handled on a best-effort basis. Day to day communication runs by email through the project manager assigned to your account.
How do we start?
Book the free ad audit call. On the 30-minute call we check fit both ways and agree what the audit should look at first; the 48-hour audit follows and you keep the findings either way. If both sides want to go ahead, the first month is paid in advance and the 30-day setup and launch begins.
Do you work with agencies (white label)?
Yes, on the same price list. The fee is per brand and per ad platform, so each client account you bring is priced on its own spend band and the multi-platform discount applies within one brand. Tell us on the call that you are an agency and we set up reporting and communication to fit your client relationship.

Pick a time for your 30-minute call

This call is for companies spending $3,000+ a month on ads.

Andrei Haret

You will talk to Andrei HaretFounder of MarketinGO. Not a sales rep, and no script.

  • We ask what you sell, who buys it, and what a sale or a qualified lead is worth to you.
  • We look at where your spend goes today and what your tracking does and does not record.
  • You get a straight answer on fit, the tier you would be on, and what the audit would look at first.

If we are not a fit, we will tell you on the call.