Pricing: B2B and lead generation

Google, LinkedIn and Microsoft Ads management pricing for B2B lead generation

MarketinGO charges a flat fee from $1,799 a month per ad platform for Google Ads, LinkedIn Ads, Microsoft Ads or Meta Ads management. No percentage of spend, no setup fee, month to month.

$1,799 is the fee for accounts spending up to $10,000 a month in ad spend on that platform. Larger accounts have their own tiers: $2,299 a month between $10,001 and $20,000 in spend, $2,799 between $20,001 and $40,000, and custom pricing above $40,000. Every additional platform for the same brand gets 25% off.

Updated

Who you are hiring

Certified partner

Google PartnerMeta Business Partner
ad spend managed
$50M+
clients
100+
track record
5 years

On Upwork

100%

Job Success Score, $300K+ earned, Expert-Vetted badge. See the profile

Clients we have run paid media for

MonotypeSync ResourceSmartGlass TechnologiesSupChainsSyncupProTurriorMovaiaZeymo

The management fee

Per brand, per ad platform, per month. One plan with three spend bands, not three products: the band is set by what you spend on that platform.

Tier 1
Up to $10,000$1,799
Tier 2
$10,001 to $20,000$2,299
Tier 3
$20,001 to $40,000$2,799

Above $40,000 a month we price on complexity; ask on the call.

More than one platform

Running more than one platform for the same brand? The full fee applies to the platform with the highest spend, and every additional platform for that brand gets 25% off its fee.

Google at $8,000 and LinkedIn at $4,000 for one brand: $1,799 + $1,349 = $3,148 a month.

What the fee includes

The first 30 days: setup and launch

  • Lead strategy for your market and ideal customer profile
  • Audit of your current Google, Meta, LinkedIn and Microsoft accounts
  • Set up or rebuild of campaigns and ad groups
  • Full conversion tracking in Google Tag Manager and Google Analytics 4
  • CRM integration and lead tracking, where your stack allows it
  • Initial offer and messaging plan for your key services

Every month after launch

  • Monitoring, optimisation and A/B testing of campaigns and ads
  • Regular bid, budget, audience and keyword adjustments to protect cost per lead and lead quality
  • Monthly report on leads, cost per lead and learnings
  • Monthly strategy call to review results and decide the next tests
  • 3 new static ads a month: three concepts, copy and design, up to 2 revisions
  • Landing page and funnel suggestions to improve lead quality and conversion
  • Proactive communication and full accountability on our side

How this compares

The market ranges below are from our own guide to PPC management pricing, which draws on Clutch and OuterBox data.

Ad spend

$5,000 to $20,000 a month

Typical agency fee

$1,500 to $4,000 a month, or 12% to 20% of spend

Our flat fee

$1,799 up to $10,000 in spend, $2,299 up to $20,000

Ad spend

$20,000 to $50,000 a month

Typical agency fee

$3,000 to $7,500 a month, or 12% to 15% of spend

Our flat fee

$2,799 up to $40,000 in spend; above that, priced on complexity

Percentage fees usually sit between 10% and 20% of spend. At $10,000 a month that is $1,000 to $2,000; at $20,000 it is $2,000 to $4,000; at $40,000 it is $4,000 to $8,000. Our fee at the top of each of those bands is $1,799, $2,299 and $2,799.

Why the fee is flat, and low for the band

The fee is flat, and low for the band, because the team runs a system rather than reinventing each account: more than one media buyer looks at every account, the setup, tracking and reporting follow the same process every time, and the fee does not grow when your spend does. A percentage of spend pays an agency more for recommending a bigger budget. A flat fee leaves only one reason to raise it: the account is paying back.

Three worked examples

The arithmetic only. No client names and no invented results.

One brand, Google Ads only

Google Ads$6,000 a month
$1,799

Total$1,799 a month

One brand, Google and LinkedIn

Google Ads$12,000 a monthTier 2, full fee
$2,299
LinkedIn Ads$5,000 a monthTier 1, 25% off
$1,349

Total$3,648 a month

One brand, three platforms

Google Ads$25,000 a monthTier 3, full fee
$2,799
Microsoft Ads$4,000 a monthTier 1, 25% off
$1,349
Meta Ads$6,000 a monthTier 1, 25% off
$1,349

Total$5,497 a month

Creative Engine, an optional add-on

Static, video and user-generated-content style ads. Video is produced from stock footage and AI tools. There is no cap on formats; we use the mix that performs for your offer.

Tier 1
10 ads a month: 5 creatives + 5 variations
$699$69.90 per ad
Tier 2
20 ads a month: 10 creatives + 10 variations
$1,199$59.95 per ad
Tier 3
40 ads a month: 20 creatives + 20 variations
$1,799$44.97 per ad

How to buy: creative packs are not part of the management fee; they are ordered separately. Buy a pack every month, once a quarter, or as a one-off when you need a refresh, at the same price in all three cases.

Your management plan already includes 3 new static ads every month, so a pack is only needed when you want to test more angles, more formats and video, or feed more platforms.

What the fee bought in four B2B accounts

Every figure comes from the account's own reporting and is the figure the linked case study states. The screenshots are the accounts themselves.

Regulatory compliance consultancy3 years in, ongoing

Cost per lead cut 64% in six months

Google Ads. $41.4K in spend over the five months before, $37.4K over the five months after.

The problem

A newly launched consultancy paying $112 per lead with low volume, in a crowded auction for ISO, CMMI and CMMC terms, selling $50K to $80K engagements with no campaign history to learn from.

Cost per lead
$112 to $40.25-64%
Qualified form fills
371 to 928+557
Ad spend
$41.4K to $37.4K$4,000 less
Before: May to October 2023
After: November 2023 to March 2024

Screenshots from the account's own reporting.

How we solved it

  • Pruned the wasted keywords, added negatives and surfaced the high intent ISO, CMMI and CMMC terms the account was not bidding on.
  • Rewrote ads and extensions so Quality Score carried more of the cost instead of the bid.
  • Target cost per acquisition bidding with daily budget rules, to find the level the account could hold.
  • GA4 and Hyros stitched every touch into one pipeline view, so lead quality could be judged and not guessed.

Read the case study: Regulatory compliance consultancy: cost per lead $112 to $40.25

Compliance and document security B2B SaaS12 months in, ongoing

Demo bookings up 128% on a near flat budget

Google and Microsoft Ads combined, July to December 2025 against January to June 2026. Google spend fell 8.8%; Microsoft was grown on purpose, so the combined budget rose 2.7%. The screenshots are the Google Ads account.

The problem

The previous channel mix had spent $30K to $50K a month with no reliable conversion tracking. The account we inherited had been scaled back to about $11K a month and was still underperforming on cost per conversion.

Demo bookings, both platforms
14 to 32+128%
Blended cost per conversion
$38.73 to $34.40-11.2%
Google Ads spend
$61,597 to $56,165-8.8%
Google Ads, before: July to December 2025
Google Ads, after: January to June 2026

Screenshots from the account's own reporting.

How we solved it

  • Split Search into two funnels, enterprise demo and self serve trial, each with its own conversion goal.
  • Stopped the bidding algorithm chasing the cheapest action by separating what each campaign was allowed to count as a win.
  • Built a dedicated demo landing page with a single call to action, replacing the shared homepage.
  • Grew Microsoft Ads deliberately as an underused channel, with remarketing and LinkedIn profile bid adjustments for enterprise industries: cost per click went from $5.42 to $2.87 and demo bookings from 3 to 12.

Read the case study: Compliance B2B SaaS: demo bookings 14 to 32

AI compliance software

6 to 10 demo requests a month, in 60 days, on a flat budget

Google Ads and LinkedIn Ads. The first 60 days, with the monthly budget held flat.

The problem

A newly launched, premium-priced SaaS with no ad history and no brand awareness, needing proof of demand across several highly regulated industries on a tight runway.

Demo requests a month
6 to 10+66%
LinkedIn cost per click
Under $8
Monthly budget
Held flat
LinkedIn Campaign Manager, demo conversions

Screenshots from the account's own reporting.

How we solved it

  • Google search and remarketing against buying intent terms rather than category terms.
  • LinkedIn sponsored content and document ads to carry the thought leadership and retarget the visits.
  • Email nurture after the form, so a demo request turned into a call that happened.

Read the case study: AI compliance software: 6 to 10 demo requests a month

Home improvement manufacturerFourth year together, ongoing

Microsoft Ads cost per lead from $109 to $41 in seven months

Microsoft Ads, run alongside Google Ads. January to May 2024 against June to December 2024.

The problem

Fourteen separate websites and ad accounts across states, so nothing could be compared or optimised, and every attempt to scale spend, in house or with earlier agencies, spiked the cost per lead and forced a pullback. Microsoft Ads was a Google import nobody had tuned.

Microsoft Ads cost per lead
$109 to $41-62%
Leads from Microsoft Ads
22 to 61528x
Cost per conversion, whole account
$44.78 to $36.56-18%
Before: January to May 2024
After: June to December 2024

Screenshots from the account's own reporting.

How we solved it

  • Rebuilt the Microsoft Ads account into one consolidated structure built on what was already winning on Google, with the imports tuned by hand.
  • Added coverage on lower competition queries, and remarketing audiences to bring past visitors back.
  • Raised the budget in steps, with guardrails to hold cost per lead while volume grew.
  • Held it through 2025: 852 leads from January to September at about $45.89 each.

Read the case study: Home improvement manufacturer: Microsoft Ads cost per lead $109 to $41

Want the same look at your own account?

Get my free ad audit

Hear it from clients

"The quality of the leads is outstanding. We can forecast what deals will close."

Sunita Verma, Sync Resource and SyncUp Pro

"Cost-effective leads at $35-45. 1000 - 1200 leads per month."

William Turcan, Smart Glass Technologies and Turrior

"$1.5M ad spend under control. I have more peace of mind."

Viktor Sobiecki, Digital Forensics

What clients say

All testimonials
William Vasile Turcan28 Apr 2025
"They understand the U.S. market deeply, respond quickly, and operate with the level of customer service we expect here. After trying other options, we chose to work with the agency we trust, and it paid off."
Marius Vetrici, PhD15 Apr 2025
"Working with Andrei was a great experience. He brings a sharp strategic mindset to the table and quickly identifies the levers that drive growth."
Marcel Gherghelegiu, MD MBA17 Apr 2025
"Andrei has a deep understanding of marketing strategy and how to translate it into high-performing paid media campaigns. He took the time to understand our goals and built a clear, data-driven approach to hit them."

We launch each new project within a month: the 10 steps

  1. 1Brief documentYou get our brief document to share the essential information.
  2. 2Analysis and clarificationWe review the brief and ask the follow-up questions that make sure we are aligned.
  3. 3Debrief callWe clarify the objectives before any work starts.
  4. 4Market and competitor auditWhat your market and your competitors are doing, so the campaigns start from evidence.
  5. 5Keyword research and audience buildingThe terms for Google and Microsoft, the audiences for LinkedIn and Meta.
  6. 6Tracking and analytics setupGoogle Tag Manager and Google Analytics 4, so every later number can be trusted.
  7. 7Budgeting strategyHow the budget is split across platforms and campaigns, and the rules for moving it.
  8. 8Ad creationAd copy and banners written and designed for the audiences above.
  9. 9Landing page conversion reviewWe analyse your landing pages and send the changes that raise lead quality and conversion rate.
  10. 10Ongoing optimisation and reportingMonitoring, optimisation and the monthly report on leads and cost per lead.

Who this is for, and who it is not for

This is for you if

  • You are a B2B company spending $3,000+ a month on Google, Microsoft, LinkedIn or Meta Ads
  • You sell into the US, UK, Ireland, Canada or Australia
  • You have a working offer: people already buy it, and you want paid media to bring more of them
  • You want to own your ad accounts and stay month to month, with no lock-in

This is not for you if

  • You spend less than $3,000 a month on ads
  • You have never run paid ads before
  • You want a one-off setup or an audit as the deliverable, with nobody running the account afterwards

Questions people ask first

Is the fee really flat?
Yes. The management fee is a fixed monthly amount set by your ad spend band: $1,799 a month per ad platform for up to $10,000 in monthly spend, $2,299 for $10,001 to $20,000 and $2,799 for $20,001 to $40,000. It does not move with your spend inside the band.
Do you charge a percentage of ad spend?
No. A percentage pays the agency more when you spend more, whether or not spending more was the right call. Our fee is flat within each spend band, so the only reason to raise your budget is that the account is paying back.
Is there a setup fee?
No. The first 30 days of setup and launch are covered by the first month's fee. The only separate purchase is an optional Creative Engine pack, and that is ordered only if you want more creative than the plan includes.
What is the minimum ad spend?
$3,000 a month per ad platform. Below that a management fee takes too large a share of the total budget to pay for itself, and the account produces too little data to optimise against. If you spend less, we say so on the call.
What is the contract term?
Month to month, with 30 days' notice to cancel. Each month is paid in advance before it starts. There is no long contract and no lock-in.
What happens above $40,000 a month?
Above $40,000 a month in ad spend on one platform we price on complexity: the number of markets, campaigns, products and feeds involved. Ask on the call and you get a fixed monthly figure in writing before any work starts.
What is not included?
Ad spend, which you pay to the platforms directly from your own accounts. Landing page builds and video shoots are outside the fee: we review your landing pages and send the changes, but we do not build them. Creative beyond the 3 static ads a month in the plan comes from the Creative Engine packs, ordered separately.
What are your working hours?
9:00 to 18:00 Eastern European Time, Monday to Friday, excluding local holidays. Requests sent outside those hours are handled on a best-effort basis. Day to day communication runs by email through the project manager assigned to your account.
How do we start?
Book the free ad audit call. On the 30-minute call we check fit both ways and agree what the audit should look at first; the 48-hour audit follows and you keep the findings either way. If both sides want to go ahead, the first month is paid in advance and the 30-day setup and launch begins.
Do you work with agencies (white label)?
Yes, on the same price list. The fee is per brand and per ad platform, so each client account you bring is priced on its own spend band and the multi-platform discount applies within one brand. Tell us on the call that you are an agency and we set up reporting and communication to fit your client relationship.

Pick a time for your 30-minute call

This call is for companies spending $3,000+ a month on ads.

Andrei Haret

You will talk to Andrei HaretFounder of MarketinGO. Not a sales rep, and no script.

  • We ask what you sell, who buys it, and what a sale or a qualified lead is worth to you.
  • We look at where your spend goes today and what your tracking does and does not record.
  • You get a straight answer on fit, the tier you would be on, and what the audit would look at first.

If we are not a fit, we will tell you on the call.